Everybody is happy to admire shiny and vibrant color palettes 🌈, they stimulate the senses, and their qualities go beyond simply being visual.Īs we discussed in our article Color Exploration in Web Design, Design systems contributed to the trend of the importance of color, and took the palette even further than it was before, (palettes previously only consisting of the principal color of the brand with a highlight color and a few neutrals). The latest web design trends have brought to light the fierce rivalry between Color and Typography to dominate the visual experience.